The proposed acquisition of the Windy City’s chewing gum-maker Wrigley by Virginia-based candy bar giant Mars had analysts buzzing today about the possible implications the deal could have on the naming rights to the Cubs’ home, Wrigley Field. With the team on the market naming rights for the venerable ballpark will be in play, according to market gurus. The $23 billion mega deal is on hold pending shareholder approval

Jerry Mathers, an industry analyst at Deutsche Bank, said in an interview that one possibility would be the unwieldy ‘Mars/Wrigley Field’. “The synergies between the companies are obvious,” Mathers said. “As far as the industry is concerned the new company will be the gorilla in the room – so it would make sense to take advantage of the opportunity naming rights would provide.”

Merril Lynch analyst Lawrence Mondello noted today that the merger provides Warren E. Buffett a unique chance to promote Bershire Hathaway, which loaned Mars $4.4 billion to close the deal. “‘Berkshire Ballpark’ would link a sports icon with a titan in the investment field,” Mondello said. “It’s a natural.”

However, Chicago-based industry expert and White Sox fan Edward G. Haskell offered a different take. Mars should push one of its own brands by dubbing the ball park ‘Snickers Yard.’ “It would certainly go a long way,” he noted slyly, “in describing what Sox fans think of the place,” he noted.

Personally, given the growing trend in Major League Baseball away from tobacco and towards seeds and chewing gum in the dugouts, Mars would be wise to exploit a new opportunity while keeping a link to the past. ‘Juicy Fruit Field’ would be a chance to lure the ball players away from Bazooka while maintaining a home town Wrigley connection.

After a surge in its stock price on Monday, at the end of the trading day on Tuesday Wrigley closed at $76.87, down four cents.